Best Backlink Practices for 2014

While many in the post-Penguin Google world would have you assume that link building as a way of helping you rank better in the search engines is dead, we beg to differ.

Not so fast, as stated by Google’s own Liege of link building Matt Cutts states: “Links are still the best way that we’ve found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that.”

Now that we have that clarified, let’s have a look at some of the best practices for link building in 2014 and most likely beyond.

Internal linking on your site – Internal linking means the links you have on your own pages that (hopefully) lad to more relevant content on your site. Google views this as a help to your visitors, and as long as you don’t overuse the linkage with tons of excess keyword links, such as extra menus and tag clouds and the like, you’ll have some love too. Link from textual content to other textual content, and use anchor text that makes sense.

Google+ shares – It may not be Facebook yet, but Google+ can get your pages indexed rapidly, and this definitely benefits you in your search rankings.

Think about guest blogging – Long used as a good way to get links and traffic to your pages, think also about being the site that welcomes and promotes guest posts. This can be a boon to your own site authority, content and links.

Curate popular content on your own site – From time to time we find a post or bit of content that has gone viral in our market and would be of interest to your readers too. Curate this onto your own blog, giving attribution obviously, and encourage your own readers to share it with their social circles, thus sending them to your pages!

Relevance and diversity – Google is all about relevance now, and so the days of getting a ton of links not related to your niche and having that actually work are no longer. Obtain relevant links, and be sure to vary the anchor text coming into your site, if you’ve got any control over it.