Content Marketing

Spread Your Content Far and Wide Through Content Syndication

Spread Your Content Far and Wide Through Content Syndication
Since the King (content) is back on the throne, we need to explore ways we can expand that kingdom! One solution that is quite effective but rarely brought up is content syndication. It is the practice of sharing your content at a number of places around the Web for mass consumption.

Some of the reasons why this is such a great tactic include that you can get a lot of traffic and backlinks for just a bit of effort. Mix in a bit of social promotion both from the sites you’re posting on and your own social channels, and you can easily have with a big win here!

5 Great ways to syndicate your content!

Paid content syndication sites – If you have a bit of a budget, (but not a lot!) content syndication sites like Outbrain and Taboola are great choices to help you get your content viewed on major websites like Time, The Washington Post and CNN, and a host of others. These are convenient to use, and accept smaller marketers.
Blogs within your industry – A free method that you can employ would be looking for blogs strongly related your market and offering your content to them. Many of these sites are too busy to keep pace with their own content needs and are actively seeking quality content.
Doc sharing sites – Document sharing sites like Slideshare, Scribd, DocStoc and a few others are terrific repositories for your content. They receive a ton of traffic, and rank well in Google. Moreover, you can accomplish this in minutes yourself, and the traffic and backlinks are there to have.
Submit to content aggregators – There are actually [...]

What You Need to Know for 2014

If you’ve been internet marketing for any length of time no doubt you’ve heard the oft-repeated proverb that Content is King. Well, as it turns out, it’s finally right.

Content marketing is without question the hottest buzzword going into 2014, and for good reason. Some 27 million pieces of content are shared daily. And with Google’s search algorithm getting smarter, and by that I mean being able to properly discern a piece of content’s actual popularity via social signals among other things, it’s harder and harder to foist unmerited content upon the search results.

So how do you make that magic on your own sites? Here are some trends and best practices for content marketing in 2014.

Make a content plan – Just like major publishers use an editorial calendar, you need to make and stick to a content plan, one that’s flexible enough to allow for spontaneous adjustments when needed.
Make a blog – Since each month more than 329 million people read blogs, and businesses that have an active blog are receiving 97 percent more leads than those who don’t have one, what’s your excuse now?
The advent of branded content – Another newish term lately is branded content. This is content designed to sell while at the same time providing an undeniable entertainment value.
New channels – Exploring new content channels you may not have tried before ought to be on your to-do list. LinkedIn sponsored posts, Slideshare and Google+ are awesome outlets to plunder.
SEO your content – Organising your content with SEO in mind is critical. Social sharing, links and tying in with email are items to keep in mind. It never hurts to have Google in mind when building your content.

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