You’ve always intended to get a video marketing strategy started, nevertheless for whatever reason it just hasn’t gotten off the ground. Let’s end any confusion and delay due to lack of know-how about what to do right here and now.

Creating an effective video marketing strategy takes some thought and care. It’s not merely a matter of slapping up the latest company picnic video shot from your smartphone onto YouTube and expecting this to do miracles for you.

Today’s successes in the video marketing arena are there because they had a plan, and they executed it. Let’s figure out how you can do that with your business!

5 Methods for building a killer video marketing strategy!

  1. Use video testimonials – Consumers are a lot more likely to be impressed with your goods and services if it is eminating from the mouth of a live customer on video. This is much more effective as social proof than any textual version could be. Not only that, the person doing the testimonial benefits at the same time, especially if they are also a business person.
  2. Helpouts are not just for Google! – If you want raving fans, create a series of helpful, how-to videos offering advice and help on topics your audience is interested in. These are terrific sales tools, even when you don’t actually offer anything for sale in them. Using these types of videos to teach and answer general questions will win their loyalty.
  3. Make better product videos – It’s fine to showcase your products, but work to make them more than just a slick presentation followed by a call to action. Why not take this opportunity to show how your product benefits the end user, ideally in a fun and unique way.
  4. Be sure to brand your videos – It’s a basic part of your job to ensure your brand is on the minds of your market, and there are few better ways to get that done than with video.
  5. Make your YouTube Channel work for you – YouTube is not only the world’s 2nd biggest search engine and the largest video platform; it’s also a major league social media monster too! Getting subscriptions to your YouTube channel is a great way increase your reach, get more views, and a lot more traffic. Make the time to brand your YouTube channel to complement the rest of your business.

With over 6 billion hours of YouTube videos currently being watched every month, isn’t it time for you to get in on some of that action?