Measure the effectiveness of your social media efforts

Everyone understands that social media can be a total time suck if not managed properly, and the last thing you need is yet another drain on your time and resources. So when you are analyzing the effectiveness of your social media marketing how do you discover what’s working and what’s not?

This is far more than simply looking at the numbers of Likes and pages shares you’re getting. We’re referring to how effective your social media is at bringing you the results you want. Let’s examine a handful of ways to get this done.

5 Ways to measure social media effectiveness

  1. Use tools to keep track of your social media presence – Fortunately for us there are plenty of great tools available, some free and most paid (but not very expensive) that can help you measure your social media effectiveness. Some of these are tools like SproutSocial.com, Hootsuite.com, and SocialMention.com. Not only that, each of the big social media platforms also provide some tools to help you, and there’s also always Google Analytics.
  2. Quantify engagement – Simply because they’re there doesn’t mean they’re doing anything, or being influenced by your content. Looking at the actions taken by particular visitors can help you understand the ROI of that particular, post, platform or campaign.
  3. Look closely at your click thru rate – By tracking the click-thrus you are able to tell which of your campaigns are getting to your desired actions, whatever that may be, and whether they should be tweaked or changed in some way.
  4. Compare referrers – Each source of social traffic is going to be different, and as such you should evaluate each of them with an eye toward ROI. Simply because one referrer sends a significant amount more visitors than another may not mean they convert as well!
  5. Make campaign specific landing pages – A sure fire way to see how well each of your campaigns is working is by creating specific landing pages for each one. This is also an excellent way to test various elements simultaneously.

Don’t fall into the habit of doing social media blindly! Set up a system that will help you measure your social media marketing and you’ll have a far greater chance of winning with it!