Spread Your Content Far and Wide Through Content Syndication

Since the King (content) is back on the throne, we need to explore ways we can expand that kingdom! One solution that is quite effective but rarely brought up is content syndication. It is the practice of sharing your content at a number of places around the Web for mass consumption.

Some of the reasons why this is such a great tactic include that you can get a lot of traffic and backlinks for just a bit of effort. Mix in a bit of social promotion both from the sites you’re posting on and your own social channels, and you can easily have with a big win here!

5 Great ways to syndicate your content!

  • Paid content syndication sites – If you have a bit of a budget, (but not a lot!) content syndication sites like Outbrain and Taboola are great choices to help you get your content viewed on major websites like Time, The Washington Post and CNN, and a host of others. These are convenient to use, and accept smaller marketers.
  • Blogs within your industry – A free method that you can employ would be looking for blogs strongly related your market and offering your content to them. Many of these sites are too busy to keep pace with their own content needs and are actively seeking quality content.
  • Doc sharing sites – Document sharing sites like Slideshare, Scribd, DocStoc and a few others are terrific repositories for your content. They receive a ton of traffic, and rank well in Google. Moreover, you can accomplish this in minutes yourself, and the traffic and backlinks are there to have.
  • Submit to content aggregators – There are actually sites that aggregate content from around the net, and some of these have grown into some of the biggest sites out there today. Think Mashable, TechCrunch, etc. You’ll be much more likely to get your content submitted to the likes of AllTop and 9Rules.
  • Submit to blogging networks – Submit your blogs posts to blogging networks like BlogEngage and Bloggersbase. These sites have a ton of visitors, and your content can see many new readers here. Which is what we’re all after, right?